Researcher
The foundation of any strategic campaign; the person who finds where a target is vulnerable.
- Role type
- Strategic
- Level of effort
- Continuous
Responsibilities
- Identify key decision makers at target organizations
- Map corporate structures and reporting lines
- Find pressure points and public commitments
- Provide clear briefings for planners and negotiators
Skills & traits
- Comfortable with deep internet research
- Can decipher corporate and political systems
- Patient and thorough
Bonus
- Journalism, law, or finance background
Good fit if:you can lose an afternoon to a Wikipedia rabbit hole.