Religious / Cultural Outreach
Islamic-Framed Farmer Outreach
Nigeria
Testing whether Islamic stewardship framing moves livestock farmers better than economic framing.
The Roost Institute
Social science & practical tools for grassroots animal advocacy.
The Roost Institute builds open-access resources for organizers, funds grassroots field experiments, and publishes movement research.
Movement R&D
The 2026 Hatchery cohort
The 2026 Hatchery Fund experiments are in progress with writeups coming in October 2026.
Electoral Strategy
Local Scorecard Canvassing
California
Testing if pledge-and-scorecard tabling at farmers markets increases local animal-voter turnout.
Novel Formats
Tabletop RPG for Animal Welfare
Philippines
Testing whether a game that pushes players to take the perspective of farmed animals lowers defensiveness and expands moral circles.
Financial Levers
Alt-Protein Investment Framing
Ghana
Testing which economic frames motivate financial institutions to adopt welfare conditions for grants.
The Practitioner Library
Open-access tools for grassroots organizers and activists, built for immediate use.
Publications
Essays & Movement Analysis
The Chicken Coup
Deep dives at the intersection of social science and animal activism by Zachary Segall.
Get experiment results & new essays in your inbox ↗
About
The Roost Institute bridges the gap between academic research and grassroots action. Through experimental grants and practical frameworks, we systematically test new outreach tactics to build a better playbook for effective activism.